It was at this point that the term jeep originated. Thus, the Army commissioned one of the runner-ups, Ford, to build jeeps as well. After winning the contract, Wyllis went on to design what would later become today's jeep at their factory in Toledo, Ohio.Īlthough, it had already appointed the winner, the US army became concerned with Willys due to their impossibility of moving production to another plant if required and because of the company's rather small size that made them vulnerable to espionage and sabotage actions. Its is widely believed that Wyllis-Overland, a company comparable in size to Bantam, that had entered the race for a US army contract had access to the latter's blueprints and technical data. The car was rejected although it had been better built than the competitors' models. The car, called Bantam BRC was surprisingly well built except for a small glitch that was regarded by army officials as a major flaw: Bantam's engine failed to meet the army's torque requirements. who came up with a surprisingly simple and solid design. Among the car builders there was one small Pennsylvania based company by the name of American Bantam. Its appearance was sparked by WWII demands, at times when the US army had contracted three car builders to design a rugged, reliable military vehicle. Jeep is currently an automobile brand and trademark of the Chrysler Group. Not that, lets say, Mongolians living in yurts have seen one too many of Jeep commercials but because the brand has spread worldwide over the past six decades and that a large percentage of the Earth's 6 billion inhabitants have seen at least a couple of MASH episodes where Jeep vehicles are extensively shown. From Kinshasa to the Andes and from Thimpu to Kamceatka, people are likely to recognize one when they see it.
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